Why Bear – Bearappliance

Get to Know More about Bear

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Bear's Origin

Mr. Li Yifeng, founder of Bear Electric Appliances, set up Bear Electric appliances with the initial intention of providing users with small and easy to use, cost-effective products. Over the years, he has led the Bear team to work silently, paying attention to the needs of users at every stage of life, every role and every scene, developing products that meet users’ aesthetic, experience and functional pursuit, and protecting the growth of users.

Outdoor Air Fryer, portable Electric Grill are our best sellers. We pay great attention to the aesthetics and experience of users, and are committed to providing users with easy-to-use and cost-effective products.

Road to Success

Introduced the “Enjoy Leisure Life” concept and opened its first brand lifestyle store, marking a shift toward a global lifestyle brand.

2026 YEAR First Brand Lifestyle Store Opens

Amazon Europe and Vietnam sales both exceeded USD 29M, with 1,500+ offline stores, a new Indonesia subsidiary and annual sales exceeding USD 740M

2025 YEAR Overseas Breakthrough Continues

A 170,000 m² premium small-appliance manufacturing base began operation, strengthening its personal care portfolio as Bear moves toward becoming a leading global small appliance company.

2024 YEAR Manufacturing & Category Expansion

Established its U.S. subsidiary, with overseas shipments reaching 2,000,000+ units.

2023 YEAR North America Growth

Bear positioned itself as “small appliances loved by young consumers” and entered Europe and North America, with annual sales exceeding USD 590M

2022 YEAR Entry into Europe & North America

A 100,000 m² smart manufacturing base began operation, while Southeast Asia became Bear’s starting point for overseas expansion.

2020 YEAR Smart Manufacturing & Global Start

Listed on the Shenzhen Stock Exchange and became known as the first A-share company focused on creative small appliances.

2019 YEAR A-share Listing

Launched the “Cute Appliances” positioning, with annual sales exceeding USD 290M

2018 YEAR Brand Renewal

Annual sales exceeded USD 148M, supported by rapid growth and multiple industry recognitions.

2016 YEAR Ten Years of Growth

Introduced the “Inspired Living” brand philosophy and was recognized as a National High-tech Enterprise.

2012 YEAR Philosophy Established

Its first dedicated production base began operation, with annual sales exceeding USD 14M

2010 YEAR Capacity Upgrade

Bear Electric was founded and entered the creative small appliance market.

2006 YEAR Brand Founded

Bear's 5 Production Bases

With years of development and growth, 5 productions bases has been established by Bear Electric Appliance:

Motorized Appliance Manufacture Base (100,000m²，producing Blender, Stand Mixer, Hand Mixer, Chopper, capacity 700,000 pcs/month),

Heating Appliance Manufacture Base (200,000m², producing Toaster, Electric Grill, Yogurt Maker, Egg Boiler, capacity 1,000,000 pcs/month),

Home Care Appliance Manufacture Base (130,000m², producing Electric Fan, Electric Mop, Electric Heater, Humidifier, capacity 700,000 pcs/month)

Electric Kettle Manufacture Base (60,000m², producing Glass Kettle, Electric Kettle, Tea Maker, Healthy Kettle, capacity 800,000 pcs/month)

Component Manufacture Base & Electronic Factory (16,600m², for injection tooling and power cord and for PCBA assembly)

With these 5 production bases covering 500,000㎡, Bear Electric Appliance grows with 4000+ employees and produces in total 38 million pcs a year with more than 200 injection machines and 75 assembly lines.

FACTORY TOUR

Large-scale production and intelligent manufacturing

Bear raised investment of USD 15 million yuan for the construction of intelligent factory, among which the intelligent small household appliance manufacturing project has been put into use.

Wusha creative small household appliance project is ready to be put into use, and Jun ‘an creative small household appliance project and Bear R&D technology project are under construction, with planned production capacity of 50 million units.

Bear gradually towards single point automation, simple automation, logistics automation, layout of the future of the overall automation. In 2021, funds will be invested to carry out information and digital construction, and ERP, PLM, IMS, EMS and other systems will be fully connected to improve operation efficiency. Through lean management, construction of deep processing capacity, improvement of supply system management, upgrading of product technology ability, etc., improve the operation and management ability of manufacturing system.

Our Core Growth Drivers

Manufacturing Strength

Lean manufacturing, supply chain management, and quality control.

Product Force

User experience optimization, user research, and product innovation.

Channel Management

Product management, channel partner management, and promotion operations.

Brand Power

Brand positioning, brand communication, and user operation.

Bear's Innovation

Bear has won more than 230 awards and honors, covering product design, technology, brand marketing, e-commerce and other aspects. Won such as red dot award, red Star award, Aipland product Award, golden word of mouth award and other awards, but also as the national quality integrity benchmarking typical enterprises.

2021

The company won"National E-commerce Model Enterprise", "National Industrial Design Center", "Foshan Municipal Government Quality Award","Outstanding Contribution to industry development" and other awards.

2020

Rated as top 100 E-commerce enterprises in Guangdong Province.

2019

It was identified as "Top 500 Enterprises in Guangdong Province", "Foshan Backbone Enterprise" and "China Well-known Trademark".

2018

Won the title of "2018 Excellent Independent Brand of Guangdong Province".

2017

It was identified as "China Famous Trademark" and won the "China Brand Award" awarded by "People's Daily".

Bear's Certifications

We aim for the best quality control for all of the products that come from Bear's production lines. Bear's exported products comes with all the international certifications needed to ensure the success and efficiency of the business, such as CE/REACH/GS/UKCA for Europe, ETL/UL for United States, KC for Korea, GCC for Middle East, SAA for Australia etc.