Why choose us at Bear Appliance?
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Why choose us at Bear Appliance?

Publish Time: 2022-06-29     Origin: Site

Bear Electric Appliance CO., LTD. was established in 2006 and is located in Shunde, Guangdong. The company covers a total area of 230,000 square meters and employs more than 3,000 people, including 7 R&D teams and more than 150 engineers. More than 100 new products are developed every year. The company has 4 production bases with 52 production lines and 2 bases under construction, all equipped with automatic assembly lines. The annual sales volume exceeds 20 million units, including 300 SKUs. Air Fryer products are mainly sold to Southeast Asia, Korea, Japan, North America, Russia, CIS, and other countries and regions, radiating to nearly 30 countries and regions worldwide. Here are some answers.


Here is the content list:

  • The development of Bear Electric Appliance CO., LTD.

  • Deeply cultivating niche markets and innovating and developing products to tap into brand value.






The development of Bear Electric Appliance CO., LTD.

Bear Electric Appliance CO., LTD. was founded by Mr. Li Yifeng with the original intention of providing users with compact, easy-to-use, and cost-effective Air Fryer products. Over the years, he has led the Bear team to work quietly, paying attention to the needs of users at every stage of life, in every role and every scenario, developing products that meet the aesthetic, experiential, and functional pursuits of users, and escorting them as they grow frying or baking food. With one large basket, you can easily make delicious French fries, fried shrimp, chicken wings, chiffon cakes, and much more. The smart timer and temperature settings help you prepare your food safely and without making a mess. If you're interested in ordering in bulk or need more information, don't hesitate to send an inquiry! Brand value is a core part of brand management and the confidence behind your business. In today's competitive market, brand value determines the company's voice and reflects the recognition of users. Recently, the 2021 China Top 500 Brand Value List was released in Beijing. Bear Appliance's leading brand in small home appliances was listed among them, reflecting the expanding market competitiveness and influence of the small home appliance industry.


Deeply cultivating niche markets and innovating and developing products to tap into brand value.

Air Fryer products are the tangible embodiment of the beautiful design, user-friendliness, and technology, with a user experience that is distinctly different from similar products. This clear advantage, derived from the robustness of the product, sets Bear Appliance apart from other brands. In short, Bear Appliance's success stems from its ability to adapt to changes in young people's lifestyles and consumption patterns, delve deeper into niche markets, and continuously enrich its product categories to meet consumers' needs for small appliances at all stages of their lives. Many people's first impression of small appliances is that they are all the same and lack originality, but if you learn more about the stories behind quality small appliance companies, you will see that innovation is everywhere. There may not be any game-changing innovations, but the details receive a lot of attention. "Unlike the communications industry where there are still opportunities for revolutionary innovation in basic technology," explains Bear Appliance chairman Lee Yee Fung, "innovation in small appliances should be based on functionality, applications, materials, requirements." Bear Electric's product innovations focus on a wide range of situations and life stages, with the main goal of alleviating various pain points in people's lives.

For more Air Fryer-related questions, please feel free to ask us. With years of accumulated experience in R&D and production, we can provide you with more product services and technical support! Our official website is https://www.bearappliance.com/.




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