- 2020Bear Electrical Shenzhen Research&development Center and Maternal &child company were established.
- 2019Bear Was successfully listed in Shenzhen Stock Exchange (stock code: 002959).
- 2018The company established the brand strategy of "Cute Household Appliances", aiming to provide users with a quality life that is easy and pleasant to share.
- 2012The company focused on category expansion, positioned creative small household appliance brands, delivered the life brand proposition of Fantasy, and created a real and pleasant life experience for users. Through brand communication, greatly enhance the brand awareness and consumer recognition of Bear.
- 2010With yogurt machine as the breakthrough point, we grasped the wind of e-commerce development, and the annual revenue exceeded 100 million yuan.
- 2008Innovatively proposed the "online authorized dealer" model, and wisely laid the future e-commerce channel network.
- 2006Mr. Li Yifeng founded Bear Electrical Appliances, positioning health small household appliances, advocating "Sharing a healthy future".